By Dayne Sorvisto June 13th, 2016. Over a century ago there was a gold rush in the Klondike. People were excited about the prospect of traveling North and finding treasure troves of gold hidden in rivers and streams in the mountains that could be panned out (called placer mining). This is actually a simple mining process and the simplest to extract gold from raw sediment in water. Fast forward to 2016 and there’s a new kind of gold out there, buried deep inside mountains of unstructured raw data that can be combined with your organization’s internal data to understand customer […]